AMA Behavioral Consulting, LLC
  • Our Team Join Our Team
  • Our Services
  • Starting Services
  • What's ABA? Helpful Resources Blog Blog (en Español) Learning Library
  • Contact Us
AMA Behavioral Consulting, LLC
  • About Us/
    • Our Team
    • Join Our Team
  • Our Services/
  • Starting Services/
  • Resources/
    • What's ABA?
    • Helpful Resources
    • Blog
    • Blog (en Español)
    • Learning Library
  • Contact Us/
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AMA Behavioral Consulting, LLC

ABA services in Brandon/Valrico and Hillsborough County, FL

What's ABA?

Whats is Applied Behavior Analysis? ABA Early intervention AMA Behavioral Consulting, LLC Behavior therapy Valrico Brandon Autism

AMA Behavioral Consulting, LLC
  • About Us/
    • Our Team
    • Join Our Team
  • Our Services/
  • Starting Services/
  • Resources/
    • What's ABA?
    • Helpful Resources
    • Blog
    • Blog (en Español)
    • Learning Library
  • Contact Us/

What's ABA Therapy?

ABA therapy is a science-based approach that helps children learn new skills, communicate more effectively, and navigate everyday life with confidence. At its core, ABA focuses on understanding why behaviors happen and teaching meaningful, practical skills that support a child’s independence and well-being.

We look at what comes before a behavior, what happens after, and how the environment can be adjusted to help your child succeed. Using this information, we create individualized plans that support progress at home, in school, and in the community.

How We Support Your Child

Our work isn’t just about teaching skills—it’s about making sure those skills stick. We focus on:

  • Building communication, daily living, social, and play skills that make life easier and more joyful for your child

  • Reducing challenging behaviors by understanding their purpose and teaching safer, more appropriate alternatives

  • Practicing skills in real-life situations so your child can use them anywhere—not just during therapy

Every strategy we use is evidence-based, supportive, and tailored to your child’s strengths and needs.

Generalization: Helping Skills Happen Everywhere

A key part of ABA is making sure the progress your child makes with us carries over to everyone who is part of their world. We actively collaborate with:

  • Parents and caregivers

  • Siblings and extended family

  • Teachers and school staff

  • Speech, OT, PT, and other therapists

Our goal is for every person in your child’s life to feel empowered, confident, and supported. When everyone understands how to help, children make faster, more meaningful progress.

Who We Are

At AMA Behavioral Consulting, we are a team of compassionate, highly trained professionals who truly love what we do. We believe in meeting families where they are, honoring each child’s strengths, and creating plans that fit naturally into your daily routines.

A Note From Our Clinical Director

As a mom myself, I understand firsthand the hopes, fears, and questions that come with supporting your child’s development. My role as a Board Certified Behavior Analyst and Clinical Director is not only to oversee clinical quality, but also to make sure your family feels heard, supported, and guided every step of the way. Every recommendation we make is rooted in respect, collaboration, and the belief that families are the heart of the therapy process.

- Amarilys Morales, M.S., BCBA 💕


Additional information:

  • Applied Behavior Analysis (ABA)

  • ABA & Autism

  • What is involved in an early intensive ABA program for Autism?

  • What are evidence-based practices?

  • En Español (download): Manual para los primeros 100 días (página 25)


Ready to start services? Fill out our contact form by clicking here

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